Choosing the right email solution for your business can be overwhelming. Do you need full email hosting? Just forwarding? What about privacy? And how much should you actually spend?
In this guide, we'll compare three popular options: Forward (email forwarding), Google Workspace (full email hosting + productivity suite), and Proton Mail (privacy-focused hosting). By the end, you'll know exactly which one fits your needs.
Quick Comparison
| Feature | Forward | Google Workspace | Proton Mail |
|---|---|---|---|
| Starting Price | Starts at $2/mo | $6/mo per user | $3.99/mo per user |
| Primary Use Case | Email forwarding & routing | Full business suite | Privacy-focused email |
| Email Storage | Not hosted (forwards only) | 30GB-5TB | 15GB-500GB |
| Custom Domain | 25 free, unlimited on higher plans | ✅ Yes | ✅ Yes (paid plans) |
| Catch-All | ✅ Built-in | ✅ Available | ❌ No |
| Privacy Focus | Moderate (not stored) | Low (scanned for ads) | High (E2E encrypted) |
| Additional Tools | None (email only) | Drive, Docs, Meet, etc. | Calendar, VPN, Drive |
| Setup Complexity | Easy (just DNS) | Medium (verification + setup) | Medium (DNS + verification) |
When to Choose Forward
Forward is perfect when you already have a personal email (Gmail, Outlook, etc.) and just want professional-looking addresses for your business.
✅ Choose Forward If:
- You're a solopreneur or small team and don't need full email hosting
- You want to centralize email — all your business emails land in your personal inbox
- You need catch-all routing — any email to @yourdomain.com works automatically
- You're on a budget — starts at $2/mo vs. $6-$12/user for alternatives
- You run multiple brands/domains — Forward scales by domain, not users
❌ Skip Forward If:
- You need to send email from custom addresses (requires SMTP setup with your existing provider)
- You want separate inboxes for team members
- You need email storage/archiving built-in
If you run a Shopify store and are making this exact cost decision, read Shopify Custom Domain Email: How to Set It Up Without Google Workspace for the store-specific version.
When to Choose Google Workspace
Google Workspace is the heavyweight champion of business email. If you need a full productivity suite, this is hard to beat.
✅ Choose Google Workspace If:
- You need the full Google suite — Docs, Sheets, Drive, Meet, Calendar, all integrated
- You're a growing team — easy collaboration, shared drives, admin controls
- You want reliability — 99.9% uptime SLA, enterprise-grade infrastructure
- You need mobile apps — Gmail mobile app is best-in-class
- You're already in the Google ecosystem
❌ Skip Google Workspace If:
- Privacy is a top concern — Google scans your emails for ad targeting (even on Workspace)
- You're on a tight budget — $6-$18/user/mo adds up fast
- You don't need the extra tools — paying for features you won't use
When to Choose Proton Mail
Proton Mail is for the privacy-conscious. End-to-end encryption means even Proton can't read your emails.
✅ Choose Proton Mail If:
- Privacy is non-negotiable — E2E encryption, Swiss privacy laws, zero tracking
- You handle sensitive data — legal, healthcare, journalism, activism
- You want ethical tech — open-source, no ads, transparent company
- You need privacy tools — VPN, encrypted calendar, secure file storage
❌ Skip Proton Mail If:
- You need seamless integrations — not as many third-party app connections
- You want advanced productivity tools — no equivalent to Google Docs/Sheets
- You need catch-all email — not supported on Proton
- Budget is tight — custom domains require paid plans
Pricing Breakdown
Forward
- Starter: $2/mo — 3 domains, 200 aliases, 2,000 forwards/day
- Creator: $5/mo — 20 domains, unlimited aliases, 10,000 forwards/day
- Business: $29/mo — 300 domains, unlimited aliases, 200,000 forwards/day
Scales by domain, not users. Perfect for multi-brand businesses.
Google Workspace
- Business Starter: $6/user/mo — 30GB storage, Meet (100 participants)
- Business Standard: $12/user/mo — 2TB storage, Meet (150 participants)
- Business Plus: $18/user/mo — 5TB storage, Meet (500 participants), advanced security
Grows expensive with teams. $12/user/mo × 10 users = $120/mo.
Proton Mail
- Mail Plus: $3.99/mo — 15GB storage, 10 addresses, custom domain
- Proton Unlimited: $9.99/mo — 500GB storage, VPN, Calendar, Drive
- Business: $6.99/user/mo — team management, priority support
Competitive pricing, but features behind paywalls.
The Hybrid Approach (Best of All Worlds)
Here's what many smart businesses do:
- Use Forward for email routing — hello@, support@, info@ all forward to your personal Gmail
- Keep your free Gmail/Outlook — for sending and organizing
- Use Google Workspace only if you need the suite — Docs, Sheets, Drive
- Use Proton for sensitive communications — keep a separate encrypted inbox for confidential stuff
• Forward Creator ($5/mo) for 3 business domains
• Free Gmail for daily email
• Proton Mail Plus ($3.99/mo) for client NDAs and contracts
Total: $8.99/mo instead of $36/mo for Google Workspace × 3 users
Decision Matrix
Choose Forward if: You need professional email addresses but don't want to pay per-user or manage separate inboxes.
Choose Google Workspace if: You need email + productivity suite + team collaboration in one place.
If you are making this decision specifically for an online store, read Shopify Custom Domain Email: How to Set It Up Without Google Workspace for the Shopify-specific breakdown.
Choose Proton Mail if: Privacy is your #1 concern and you handle sensitive communications.
FAQ
Can I use Forward with Gmail?
Yes! That's the most common setup. Forward handles routing (hello@yourdomain.com → your Gmail), and you send from Gmail using "Send mail as" feature.
Is Google Workspace worth it for solopreneurs?
Only if you need the full suite. If you just want professional email, Forward + free Gmail is way cheaper.
Can I migrate from Google Workspace to Forward?
Yes, but you'll lose email storage. Export your old emails first, then set up Forward to route new emails to your personal inbox.
Which is most secure?
Proton Mail (E2E encrypted) > Forward (not stored) > Google Workspace (scanned for ads).
Final Recommendation
For 90% of small businesses and solopreneurs, we recommend starting with Forward + free Gmail. You get professional email addresses, catch-all routing, and pay a fraction of what you'd spend on Workspace.
If you grow into a larger team and need collaboration tools, then graduate to Google Workspace.
If privacy is mission-critical, go straight to Proton Mail.